How Culture Can Drive Value

People want something they can believe in and they aren’t stupid. They want to unite behind a common cause. Ideally that cause is you and your organization and what you both stand for. In a world full of shiny objects, it is easy for you to get lost if you don’t stand out.

Train Like You Fight

I spent more than 15 years as a Firefighter. We trained relentlessly, drilling the same skills over and over and over because during an emergency, basic actions needed to come automatically and with speed all the while with safety being the highest priority.


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